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₩600,000
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Art protects art
8 out of 10
artists are shut out by banks
354
loans extended to fellow artists
95%
repayment rate — trust comes full circle
~KRW 140M
interest saved vs. predatory rates
Until the next exhibition, the next performance. For artists, income gaps are an unavoidable reality. For fellow artists forced into predatory loans just to afford paint, canvas, and studio rent, proceeds from this artwork become the Seed Fund — extending a fair hand at fair rates.
Voices of fellow artists
“The memory of going hungry for three days, alone, so my children wouldn't know.”
— 50s, theater artist
“I've been putting off urgent dental treatment because I can't afford it. I should be seeing a doctor regularly, but enduring instead of going has become a habit.”
— 50s, actor
“I kept delaying ear treatment because I had no money, and the symptoms in both ears worsened.”
— 30s, musician
“I couldn't pay my hospitalized mother's bills, so we had to delay her discharge, and she had to give up tests and treatment she needed.”
— 50s, actor/broadcaster
“Because of money troubles I had nowhere to go — drifting between gosiwon rooms and rehearsal studios, and for a while sleeping rough.”
— 30s, musician
“Because of unpaid rent, my collective was forced to vacate our shared workspace and home. Neither bank loans nor artist loans could help.”
— 50s, actor
“Without money, life collapses — and creating art? Out of the question.”
— 50s, artist
“It's painful that solving this month's money problems has to come before the work itself. As an artist, I can only earn well when the work succeeds — yet I have to chase odd jobs every month instead. It feels like being trapped in a vicious cycle.”
— 40s, musician
“Debt collection calls disrupted my rehearsals and performances, and the psychological burden made every day painful and the next day frightening.”
— 40s, theater artist
“Many times the loan payments looming each month forced me to step away from performing and focus on part-time work.”
— 50s, actor
“Sleeping less than four hours a night, juggling part-time jobs and theater — but the more I performed, the more debt piled up. Eventually I decided to quit performing.”
— 30s, actor
“When things were hardest, I couldn't even attend close friends' weddings or funerals — and as a result, relationships were severed.”
— 50s, actor/broadcaster
“When I said I was a stage actor, the loan officer called me "unemployed."”
— 50s, actor
“The shame and severed friendships that came with borrowing from people I knew, the pressure of failing to pay it back, the helplessness.”
— 50s, cartoonist/visual artist
“Even with programs meant for low-income citizens, I feel shame when I can't produce enough documentation simply because I'm an artist.”
— 30s, film/broadcasting professional
98 artworks sold, each becoming a seed of solidarity
One artwork becomes the oxygen that keeps a fellow artist creating.
Sales proceeds go to the artist mutual-aid fund.
Shape of the Heart #1
Jeong Seoon
About the Artist
Jeong Seoon (b. 1984) earned her B.F.A. in Painting from Daegu University and its graduate school in 2009, and has been actively working in the field of contemporary art. While she began her career based in Daegu, she has broadly expanded her artistic world both domestically and internationally. She began her first creative residency at Yeongcheon Creative Studio in 2009, and from 2013 to 2017 and again in 2020, she lived in Berlin, participating in various exhibitions and projects. In 2023 and 2024, she held solo exhibitions in Daegu and Pohang, continuing to present new works and sustain her creative and exhibition activities. Jeong Seoon's artistic world centers on the form of the 'house' as a medium to explore the relationships between space, objects, and the connections between human beings and the world. Her work extends beyond physical space to address mental space, offering viewers new insights into existence and relationships through depth of thought and original perspective.
Artist Statement
Jung Seo-on expresses the distance of relationships and the density of feeling through the form of houses. The houses on the surface face one another, or stand close together while gazing in different directions. Set within simple geometric shapes, these houses settle into quiet poses — staying, or seeming about to leave. The space within them is not actual but an inner landscape, functioning like a map laid out along the flow of emotion. These houses are places of the heart that each of us has passed through at some point, and quiet metaphors that hold the narratives of our relationships.
Key Career Highlights
2009, M.A., Department of Painting, Graduate School of Art & Design, Daegu University, Gyeongbuk Solo Exhibitions 2024 Moving World (Culture Art Factory, Pohang) 2023 Spielen: Form Play (Apsan Gallery, Daegu) 2022 Mein Blau und Weiß (Omoke Gallery, Gyeongbuk) 2021 Die unvollendete Welt (Smiling Face Art Center, Daegu) 2019 Die Nacht (Dongseong Salon, Daegu) 2017 Augen zu und sehen (Damso Galerie & Teehaus, Berlin, Germany) 2010 Dreaming House (Yeongcheon Art Creative Studio, Yeongcheon) 2009 Symbolic Expression of Everyday Thought (Mir Gallery, Pohang) Residencies 2022-2024 Art Lab Beomeo Resident Artist, Daegu 2009 Yeongcheon Art Creative Studio 2nd Cohort Resident Artist, Gyeongbuk Selections 2025 Suseong Renaissance Project Art Rental Program, Suseong Cultural Foundation 2024 Pohang Culture & Arts Support Project Selected Exhibition 2024 Emerging Artist Competition Winner, Busan Connected 2021 Regional Artist Art Rental Program, Daegu Cultural Foundation Group Exhibitions 2025 Garden Blooming from Fire (Daegu Art Factory, Daegu) 2025 HERMON Focus (Gallery Heomun, Busan) 2025 New Forces (Gallery Jien, Ulsan) 2024 Art Panorama ART (Daegu Art Way Space 2-4) 2024 Busan, Connected (Busan Modern & Contemporary History Museum B1 Vault Gallery, Busan) 2024 Opening Exhibition Pohang 4.4.3 (Gallery 443, Pohang) 2024 Art Record Cheongju (Culture Manufacturing Plant, Cheongju) 2024 Day and Night: Kim Sehan & Jeong Seoon 2-Person Exhibition (Apsan Gallery, Daegu) 2024 Yeongnam Young Artist Invitational: Playground Rediscovered (POSCO Gallery, Pohang) 2024 Center of Gravity (Gallery Oneul, Daegu) 2023 From Gunwi to Daegu (Samguk Yusa Theme Park, Daegu) 2023 ART SQUARE Form Play (Hyundai Outlet, Daegu) 2023 ARKO Online Media Art Activity - Transparent Society (Overlap, www.weavinglab.net) 2023 Art in Hongju (Hongseong Myeongdong Shopping District, Chungnam) 2023 Beautiful Companionship Exhibition (Dangjin Culture & Arts Center, Chungnam) 2022 Local: My Expansion (Dongseong-ro Sparkland Electronic Board, Daegu) 2022 Suseong Inside 49-31 (Sangdong 49-31, Daegu) 2022 Youth Art Project YAP'22 Boundary Point (EXCO, Daegu) 2022 2nd Youth Discovery Project How Are You? (Gallery M, Gyeongbuk) 2022 Rencontre (Elbirou Art Gallery, Sousse, Tunisia) 2022 Mosaic for Afghan Women Japan with Asian Friends (Space 680, Kyoto, Japan) 2022 RE:MIXING (Art Lab Beomeo Space 1-5, Daegu) 2022 Your and My Space (Art Lab Beomeo Space 1-5, Daegu) 2021 It's Time 2 (Hwan Gallery, Daegu) 2021 A Midsummer Night's Dream (Bona Gallery, Daegu) 2021 Homemade Art Mate (Andong Arts Center, Gyeongbuk) 2020 Art Spectrum WE (Beomeo Art Street Space 3-4, Daegu) 2020 Art Road - Suseong Trail Exhibition (Suseongmot Path, Daegu) 2019 Women's Gaze of Daegu (EXCO, Daegu) 2018 Years Go By (Bongsan Culture Center, Daegu) 2017 Into an Unfamiliar Landscape (Gallery SUN, Daegu) 2017 Moonlight Project - Unsent Letter (Damso Galerie & Teehaus, Berlin, Germany) 2017 Sewol Passion (PG Berlin Gallery, Berlin, Germany) 2015 48 Stunden Neuköln - SOS - Kunst rettet Welt (BLEACH CLUB, Berlin, Germany) 2007-2014 Numerous group exhibitions and invitational exhibitions
Related materials
ONTPIA · Original Korean article
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Korean media · Original Korean article
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Korean media · Original Korean article
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Korean media · Original Korean article
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Magazine
Jung Seo-on: Painting Moments Found in the Everyday
Jung Seo-on builds quiet form from graphite on jangji. Based in Daegu, between Berlin and home, she maps space, object, and the relationships between self and world.
2026-04-08 · Seed Art Festival
SAF Painters — From Korean Painting to Abstraction
The 40+ painters of SAF 2026, read across six lineages — from Reality and Utterance founders to KAIST-trained painters, Brussels sculpture MFAs, and Goryeo-Buddhist-painting masters.
2026-04-20 · Seed Art Festival
Contemporary Art Pricing — Artist, Medium, Size, Date: 4 Factors of Korean Art Market
“Is this price fair?” The question every buyer asks. To answer it you need to understand the four forces that set art prices: artist, medium, size, and date.
2026-05-02 · Seed Art FestivalOther works by Jeong Seoon
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Recently Sold
98 artworks sold recently
Two beginnings made by one piece
- For you —
- One-of-a-kind in the world
- For the artist —
- the next month of their practice
- For a fellow artist —
- a new ₩3,000,000 path of low-interest support
354 artists have walked this path of recovery; 95% returned to open it for the next.