Price
₩4,500,000
Shipping
Conditional free shipping
Secure payment
SSL secure payment system
Certificate
Certificate of authenticity included
Cancel/Refund
Withdrawal possible within 7 days after delivery
Art protects art
8 out of 10
artists are shut out by banks
354
loans extended to fellow artists
95%
repayment rate — trust comes full circle
~KRW 140M
interest saved vs. predatory rates
Until the next exhibition, the next performance. For artists, income gaps are an unavoidable reality. For fellow artists forced into predatory loans just to afford paint, canvas, and studio rent, proceeds from this artwork become the Seed Fund — extending a fair hand at fair rates.
Voices of fellow artists
“The memory of going hungry for three days, alone, so my children wouldn't know.”
— 50s, theater artist
“I've been putting off urgent dental treatment because I can't afford it. I should be seeing a doctor regularly, but enduring instead of going has become a habit.”
— 50s, actor
“I kept delaying ear treatment because I had no money, and the symptoms in both ears worsened.”
— 30s, musician
“I couldn't pay my hospitalized mother's bills, so we had to delay her discharge, and she had to give up tests and treatment she needed.”
— 50s, actor/broadcaster
“Because of money troubles I had nowhere to go — drifting between gosiwon rooms and rehearsal studios, and for a while sleeping rough.”
— 30s, musician
“Because of unpaid rent, my collective was forced to vacate our shared workspace and home. Neither bank loans nor artist loans could help.”
— 50s, actor
“Without money, life collapses — and creating art? Out of the question.”
— 50s, artist
“It's painful that solving this month's money problems has to come before the work itself. As an artist, I can only earn well when the work succeeds — yet I have to chase odd jobs every month instead. It feels like being trapped in a vicious cycle.”
— 40s, musician
“Debt collection calls disrupted my rehearsals and performances, and the psychological burden made every day painful and the next day frightening.”
— 40s, theater artist
“Many times the loan payments looming each month forced me to step away from performing and focus on part-time work.”
— 50s, actor
“Sleeping less than four hours a night, juggling part-time jobs and theater — but the more I performed, the more debt piled up. Eventually I decided to quit performing.”
— 30s, actor
“When things were hardest, I couldn't even attend close friends' weddings or funerals — and as a result, relationships were severed.”
— 50s, actor/broadcaster
“When I said I was a stage actor, the loan officer called me "unemployed."”
— 50s, actor
“The shame and severed friendships that came with borrowing from people I knew, the pressure of failing to pay it back, the helplessness.”
— 50s, cartoonist/visual artist
“Even with programs meant for low-income citizens, I feel shame when I can't produce enough documentation simply because I'm an artist.”
— 30s, film/broadcasting professional
98 artworks sold, each becoming a seed of solidarity
One artwork becomes the oxygen that keeps a fellow artist creating.
Sales proceeds go to the artist mutual-aid fund.
face #02-Hong Beomdo
Choe Yunjeong
About the Artist
Artist Choi Yoonjung seeks to closely examine the era in which she lives. Pop Kids is a series conceived to express the present. Contemporary society is one where media exerts greater influence than at any point in the past. In this society, we are invited to act by media before we even desire something ourselves, and we are drawn to it. In Pop Kids, eyeglasses are used as a device symbolizing the frame of our thinking shaped by media influence. What are the desire and mode of existence of modern people, whose cognitive frameworks are so profoundly influenced by media?
About this work
〈face #02-Hong Beomdo〉 is a Painting work by Choe Yunjeong. Created in 2023 on Oil on canvas, measuring 53x53cm. Available as an original Korean contemporary artwork at SAF Online.
Key Career Highlights
Solo Exhibitions 2023 POP KIDS (Gallery H, Seoul) Believing Is Seeing (Artertein Gallery, Seoul) Face (Hoseo University Central Library Gallery, Cheonan) 2019 Choi Yunjeong Invitational (Gallery H, Cheongju) 2018 There Being (Gallery Banditraso, Seoul) 2016 Follow ME (Banditraso Gallery, Seoul) Pop Kids (YTN Art Square, Seoul) 2014 Into The Pinhole (A.Style, Hong Kong) Show Me the Money (Gallery Grida, Seoul) 2013 Desire (Gail Museum of Art, Gapyeong) Into The Pinhole (Gallery 192, Seoul) 2010 Fantasyland (Sai Art Gallery, Seoul) Choi Yunjeong Solo Exhibition (With Space Gallery, Beijing) 2009 Moderno (Busan Art Center, Busan) 2008 Nostalgia (KEPCO Plaza Gallery, Seoul) Group Exhibitions 2023 Kiaf (COEX, Seoul) Galleries Art Fair (COEX, Seoul) Hong Beom-do: Portrait of the General (Namu Art, Seoul) Survey of Our Wellbeing (Chosun University Museum, Gwangju) Drawing Box (Artreon Gallery, Seoul) Yeonhui Art Fair (Artertein Gallery, Seoul) All Drawings of the World (Artertein Gallery, Seoul) Winter at Sogong (Sogong Space, Seoul) Empathy 23 (Artreon Gallery, Seoul) 2023 Gwangju Able Art Fair (Kim Dae-jung Convention Center, Gwangju) 2022 19th Asian Art Biennale Bangladesh 2022 (National Art Gallery, Dhaka) I Am What I Paint (Califa Gallery, Seoul) Desire (Artreon Gallery, Seoul) Total Support (Total Museum of Art, Seoul) Art Project 22 (Art Space KC, Pangyo) Inscribed on the Thousand-Year Road, Your and My Gaze (Gyeonggi New Millennium Gallery, Suwon) 2021 Great Roots (Insa Art Center, Seoul) All Drawings of the World (Artertein, Seoul) Yeonhui Art Fair (Artertein, Seoul) Women's Rights Story Through Contemporary Art: March (ArtNoid 178, Seoul / Geumjeong Arts Center Gallery, Busan / Seogu Culture Center, Incheon) Empathy 2021 (Artreon Gallery, Seoul) PLAS Art Show (COEX, Seoul) Urban Break (COEX, Seoul) 2020 Visual Imagination (Seohae Museum of Art, Seosan) All Things Prosper (Art Terminal Small Museum, Jeongseon) Cart Museum (Art Terminal Small Museum, Jeongseon) Super Collection (Superior Gallery, Seoul) From Everyday (Gallery The Flow, Seoul) Everyone's Drawing (Artertein, Seoul) 2019 WIT: What's the Issue These Days? (Chosun University Museum, Gwangju) Neighbor Artists (Namu Art, Seoul) Art Busan (BEXCO, Busan) Family Garden (Yangpyeong Museum of Art, Yangpyeong) Do The Right Thing (Jeju Sculpture Park Exhibition Hall, Jeju / National Assembly, Seoul) 2018 SCOPE MIAMI (Miami Beach, Miami) Daegu Art Fair (Daegu Convention Center, Daegu) Shanghai Art Fair (Shanghai World Expo Exhibition & Convention Center, Shanghai) Art Mining (DDP, Seoul) Korean Pop Art (Hanam Cultural Foundation, Hanam) Do The Right Thing (Seongbuk-gu Office Gallery, Seoul) Osan Museum of Art New Acquisitions (Osan Museum of Art, Osan) 2017 Media Ecstasy (Kyungpook National University Museum, Daegu) Fantastic Show Show Show (Gallery Jain Zeno, Seoul) Do The Right Thing (Glendale Library, LA) Arari Platform - POP (Art Terminal Small Museum, Jeongseon) Image and the Other's Eye (Seosan Culture Center, Seosan) 2016 Heritage of Our Times (Yangpyeong Museum of Art, Yangpyeong) Oh, Lone Wolf (Woojong Museum of Art, Boseong) 2015 Seoul Affordable Art Fair (DDP, Seoul) Art China (National Agricultural Exhibition Center, Beijing) Run to Fancyland (The Popsy Room, Hong Kong) Hello! Pop (Jeju Museum of Art, Jeju) Inter-Reflection (Seosan Culture Center, Seosan) Uncertain Paradise (Gallery Imaju, Seoul) Art Busan (BEXCO, Busan) Hong Kong Affordable Art Fair (HKCEC, Hong Kong) Beyond Pop (Lotte Hotel Gallery, Seoul) Discourse of Convergence (Sai Art Space, Seoul) 2014 Live and Let Live (Gallery Clay, Sydney) Singapore Affordable Art Fair (F1 Pit Building, Singapore) Kiaf 2014 (COEX, Seoul) Art Gwangju 14 (Kim Dae-jung Convention Center, Gwangju) Busan Art Show 2014 (BEXCO, Busan) Asia Contemporary Art Show (Conrad Hotel, Hong Kong) Galleries Art Fair (COEX, Seoul) 2013 Girl's Dream (Lotte Gallery, Seoul) Meeting a Zombie on Teheran-ro (Gallery Imaju, Seoul) Asia Contemporary Art Show (JW Marriott, Hong Kong) Falling for Comics (Lotte Gallery, Daejeon) As Seen (Gallery Grida, Seoul) Black Bridge Exhibition (TV12 Gallery, Seoul) 2012 Asia Contemporary Art Show (Grand Hyatt Hotel, Hong Kong) Real/Unreal (With Space Gallery, Beijing) ART Plage (Lotte Gallery, Busan/Seoul) This Is Popular Art (Sejong Center Museum, Seoul) Real/Unreal (Sai Art Gallery, Seoul) Can You Find Me? (Ilhyun Museum, Yangyang) 2011 Yangpyeong Museum Opening Exhibition <Magic Land, Yangpyeong> (Yangpyeong Museum of Art) Fun + Pop: Pleasant Contemporary Art (Gwacheon Civic Center, Gwacheon) Emerging Artists Part 3 (MK2 Art Space, Beijing) Psychology of Desire: Speaking of Us (Gail Museum of Art, Gapyeong) 2010 Art Share (Dongduk Art Gallery, Seoul) Flow of Korean Contemporary Art III - Pop Art (Gimhae Culture Center, Gimhae) Departopia (Lotte Gallery, Anyang) 9th Funny Painting Funny Sculpture (Sejul Gallery, Seoul) Hahahohoho (Shinsegae Gallery, Gwangju/Busan) Collections MMCA Art Bank (Gwacheon), Yangpyeong Museum of Art, Osan Museum of Art, HiteJinro (Seoul), META Korea (Seoul), Hoseo University (Asan), AnaPass (Seoul), YK BNC (Seoul) and numerous private collections Residency & Other Projects 2013 Collaboration with LOTTE (Seoul) 2011 Collaboration with HITE (Seoul) 2011 Liinwimi Creative Studio (C.O.L. Art Management, Beijing)
Related materials
Korean media · Original Korean article
This article text is currently available in Korean. Open the source to read the original version.
Korean media · Original Korean article
This article text is currently available in Korean. Open the source to read the original version.
YTN INSIDE · Original Korean article
This article text is currently available in Korean. Open the source to read the original version.
Magazine
Choi Yun-jung: Crossing the Boundary of Painting and Mixed Media
Choi Yun Jung paints with pop color but sends a heavy message. Pop Kids and Face — two decades of questioning media, consumption, and memory through portraits.
2026-04-08 · Seed Art Festival
SAF Painters — From Korean Painting to Abstraction
The 40+ painters of SAF 2026, read across six lineages — from Reality and Utterance founders to KAIST-trained painters, Brussels sculpture MFAs, and Goryeo-Buddhist-painting masters.
2026-04-20 · Seed Art Festival
Contemporary Art Pricing — Artist, Medium, Size, Date: 4 Factors of Korean Art Market
“Is this price fair?” The question every buyer asks. To answer it you need to understand the four forces that set art prices: artist, medium, size, and date.
2026-05-02 · Seed Art FestivalOther works by Choe Yunjeong
View All
Purchase Safety
More Painting Artworks
View all Painting
Boy by the Sea
Park Jae-dong
₩5,000,000
Cityscape
Park Jae-dong
₩5,000,000
Hometown Village Scenery
Park Jae-dong
₩4,000,000
Woman
Park Jae-dong
₩3,000,000
Girl
Park Jae-dong
₩3,000,000
A Smile of Unwavering Spirit
Park Seongwan
₩400,000
Price
₩4,500,000
Recently Sold
98 artworks sold recently
Two beginnings made by one piece
- For you —
- One-of-a-kind in the world
- For the artist —
- the next month of their practice
- For a fellow artist —
- a new ₩3,000,000 path of low-interest support
354 artists have walked this path of recovery; 95% returned to open it for the next.