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Art protects art
8 out of 10
artists are shut out by banks
354
loans extended to fellow artists
95%
repayment rate — trust comes full circle
~KRW 140M
interest saved vs. predatory rates
Until the next exhibition, the next performance. For artists, income gaps are an unavoidable reality. For fellow artists forced into predatory loans just to afford paint, canvas, and studio rent, proceeds from this artwork become the Seed Fund — extending a fair hand at fair rates.
Voices of fellow artists
“The memory of going hungry for three days, alone, so my children wouldn't know.”
— 50s, theater artist
“I've been putting off urgent dental treatment because I can't afford it. I should be seeing a doctor regularly, but enduring instead of going has become a habit.”
— 50s, actor
“I kept delaying ear treatment because I had no money, and the symptoms in both ears worsened.”
— 30s, musician
“I couldn't pay my hospitalized mother's bills, so we had to delay her discharge, and she had to give up tests and treatment she needed.”
— 50s, actor/broadcaster
“Because of money troubles I had nowhere to go — drifting between gosiwon rooms and rehearsal studios, and for a while sleeping rough.”
— 30s, musician
“Because of unpaid rent, my collective was forced to vacate our shared workspace and home. Neither bank loans nor artist loans could help.”
— 50s, actor
“Without money, life collapses — and creating art? Out of the question.”
— 50s, artist
“It's painful that solving this month's money problems has to come before the work itself. As an artist, I can only earn well when the work succeeds — yet I have to chase odd jobs every month instead. It feels like being trapped in a vicious cycle.”
— 40s, musician
“Debt collection calls disrupted my rehearsals and performances, and the psychological burden made every day painful and the next day frightening.”
— 40s, theater artist
“Many times the loan payments looming each month forced me to step away from performing and focus on part-time work.”
— 50s, actor
“Sleeping less than four hours a night, juggling part-time jobs and theater — but the more I performed, the more debt piled up. Eventually I decided to quit performing.”
— 30s, actor
“When things were hardest, I couldn't even attend close friends' weddings or funerals — and as a result, relationships were severed.”
— 50s, actor/broadcaster
“When I said I was a stage actor, the loan officer called me "unemployed."”
— 50s, actor
“The shame and severed friendships that came with borrowing from people I knew, the pressure of failing to pay it back, the helplessness.”
— 50s, cartoonist/visual artist
“Even with programs meant for low-income citizens, I feel shame when I can't produce enough documentation simply because I'm an artist.”
— 30s, film/broadcasting professional
63 artworks sold, each becoming a seed of solidarity
One artwork becomes the oxygen that keeps a fellow artist creating.
Sales proceeds go to the artist mutual-aid fund.
Flowers Fall and Return to Earth (花落以土) #16
Jeong Geumhui
About the Artist
Jeong Geumhee is a Busan-based photographer whose work records landscapes and the textures of time through photography and publishing. After receiving her Ph.D. in Photography from the Department of Design & Crafts, Graduate School of Hongik University, she has held seven solo exhibitions—〈BEYOND〉 at Gong Geunhye Gallery (Seoul, 2011) and Toyota Photo Space (Busan, 2012); 〈Donghae Line - Station/History〉 at Alliance Française de Busan ART SPACE (2022) and Gallery Lucida (Jinju, 2023); and 〈Flowers Fall to Earth〉 at Alliance Française de Busan ART SPACE (2018) and Busan Gallery (2025). Her photobooks BEYOND (2011) and Flowers Fall to Earth (2024) were published by Ryugaheon.
Artist Statement
Ilche Yusimjo (一切唯心造) means that all phenomena and laws of the world, visible or invisible, are made by the mind — a representative motto of Buddhist Yusim-non (唯心論, Mind-Only). It is a worldview that regards all things as products of mind, and the way a creator's will or spirit gives rise to a work — in photography as in any art — shares a common thread with Ilche Yusimjo.
Whether something is made and expressed by a person's intention or by tianran (天然), nature itself, some spirit dwells within it. Yet even when works are made simultaneously in the same place, the same time, and the same environment, completely different works arise depending on the artist's gaze — physiological and conscious — and as many "all-mind-onlys" are produced as there are viewers receiving the work.
Flower Falls into Earth (花落以土) is a work concerned with ji (地), earth, in the material world. The ancient Greek philosopher Empedocles regarded water, air, fire, and earth as the four equally fundamental sources of the world. He believed that all matter and things come into being or cease to be through the mixture and changing perception of these elements. Empedocles claimed that the fact that all things in the world repeatedly arise, grow, and perish — that they grow and move — is the human perception of changes in the mixture of water, air, fire, and earth.
Likewise, the Genesis Song among the most important myths and legends showing the primordial thought-system of ancient Tibetans describes the first world as composed of four elements: earth (地), water (水), fire (火), and wind (風). Each element has its own color, and is broken down further into particles standing in organic relation to one another.
A representative trait of Tibetan Buddhism — formed through the long struggle and fusion between Tibet's indigenous folk faith Bon and Buddhism — is the belief that rebirth (來生) and transmigration (幻生) take place even within this present reality. People wish to perform many good deeds in the present life and be reborn into a better existence. Within the space of Tibet, even amid the harsh journey of life — the environment given by yeon-gi (緣起, dependent origination) and yun-hwoe (輪回, samsara), the pilgrimages and obligations of o-che-tu-ji (五體投地, full-body prostration) — people believe in and follow the actions and dependences of "all-mind-only." They believe that what they wish for can be made so. The world of Hwarakitto is the same.
All things existing in any space carry within them the environmental and ecological consciousness and spirit of that place. The flower that breaks through the soil from below the earth, and the funeral flower thrown onto a hillside while remembering someone — both, intentionally or not, hold an "all-mind-only." And whether a flower of nature or a funeral flower, it is only a matter of time before all flowers, without distinction, are returned to soil. Whatever form has appeared, all things in the world are decomposed and dismantled, becoming earth and returning to the ground; the earth, with no discrimination, accepts everything, accepting all things back with infinitely wide generosity.
Thus, by the force of time, all forms are dissolved and sent back into nature, securing a space of emptiness (空). It is also helping the birth of yet another being. Whether flower, tree, or person — all things wait in the ground for the next cycle. The world of Hwarakitto is an image holding death and birth at once, a space where dissolution and creation exist together.
Key Career Highlights
Education
Ph.D., Photography, Department of Design & Crafts, Graduate School, Hongik University
Solo Exhibitions
2025 Flowers Fall to Earth, Busan Gallery, Busan
2023 Donghae Line - Station/History, Gallery Lucida, Jinju
2022 Donghae Line - Station/History, Alliance Française de Busan ART SPACE, Busan
2018 Flowers Fall to Earth, Alliance Française de Busan ART SPACE, Busan
2017 Today's Weather, Gallery Sujeong, Busan
2012 BEYOND, Toyota Photo Space, Busan
2011 BEYOND, Gong Geunhye Gallery, Seoul
Group Exhibitions
2025 Memory Is an Old Story (Geumsam Museum of Art, Busan)
2025 Our Heterotopia (Gallery Tan, Daejeon)
2025 Busan-Ulsan-Gyeongnam Photo Exchange Exhibition: Afterimage of Memory (Busan City Hall Gallery, Busan) and 60+ exhibitions
Publications
2024 Flowers Fall to Earth, Ryugaheon
2011 BEYOND, Ryugaheon
Related materials
Magazine

A Flower Falls and Becomes Earth — All Is of the Mind: Jeong Geumhui's Hwarakyito
花落以土 — flowers fall and become earth. Jeong Geumhui's decade-long photographic series built on *ilcheyusimjo* — all things made by mind. Hongik PhD; Busan-based.
2026-04-20 · Seed Art Festival
Korean Landscape and the Lives of Common People — The Documentary Photography of Cho Mun-ho, Jeong Yeong-shin, and Kim Soo-oh
The flow of Korean documentary and landscape photography — the practices of three masters Cho Mun-ho, Jeong Yeong-shin, and Kim Soo-oh, plus five collecting perspectives.
2026-05-10 · Seed Art Festival
A First-Time Art Buyer’s Price Guide — From ₩300K to ₩10M
“How much should I start with?” The most common question from first-time art buyers. Here is what you can buy, and how to choose, at four price tiers — ₩300K, ₩1M, ₩3M, and ₩10M.
2026-04-30 · Seed Art FestivalOther works by Jeong Geumhui
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Price
₩1,200,000
Recently Sold
63 artworks sold recently
Two beginnings made by one piece
- For you —
- One of a limited edition
- For the artist —
- the next month of their practice
- For a fellow artist —
- a new ₩3,000,000 path of low-interest support
354 artists have walked this path of recovery; 95% returned to open it for the next.



