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Art protects art
8 out of 10
artists are shut out by banks
354
loans extended to fellow artists
95%
repayment rate — trust comes full circle
~KRW 140M
interest saved vs. predatory rates
Until the next exhibition, the next performance. For artists, income gaps are an unavoidable reality. For fellow artists forced into predatory loans just to afford paint, canvas, and studio rent, proceeds from this artwork become the Seed Fund — extending a fair hand at fair rates.
Voices of fellow artists
“The memory of going hungry for three days, alone, so my children wouldn't know.”
— 50s, theater artist
“I've been putting off urgent dental treatment because I can't afford it. I should be seeing a doctor regularly, but enduring instead of going has become a habit.”
— 50s, actor
“I kept delaying ear treatment because I had no money, and the symptoms in both ears worsened.”
— 30s, musician
“I couldn't pay my hospitalized mother's bills, so we had to delay her discharge, and she had to give up tests and treatment she needed.”
— 50s, actor/broadcaster
“Because of money troubles I had nowhere to go — drifting between gosiwon rooms and rehearsal studios, and for a while sleeping rough.”
— 30s, musician
“Because of unpaid rent, my collective was forced to vacate our shared workspace and home. Neither bank loans nor artist loans could help.”
— 50s, actor
“Without money, life collapses — and creating art? Out of the question.”
— 50s, artist
“It's painful that solving this month's money problems has to come before the work itself. As an artist, I can only earn well when the work succeeds — yet I have to chase odd jobs every month instead. It feels like being trapped in a vicious cycle.”
— 40s, musician
“Debt collection calls disrupted my rehearsals and performances, and the psychological burden made every day painful and the next day frightening.”
— 40s, theater artist
“Many times the loan payments looming each month forced me to step away from performing and focus on part-time work.”
— 50s, actor
“Sleeping less than four hours a night, juggling part-time jobs and theater — but the more I performed, the more debt piled up. Eventually I decided to quit performing.”
— 30s, actor
“When things were hardest, I couldn't even attend close friends' weddings or funerals — and as a result, relationships were severed.”
— 50s, actor/broadcaster
“When I said I was a stage actor, the loan officer called me "unemployed."”
— 50s, actor
“The shame and severed friendships that came with borrowing from people I knew, the pressure of failing to pay it back, the helplessness.”
— 50s, cartoonist/visual artist
“Even with programs meant for low-income citizens, I feel shame when I can't produce enough documentation simply because I'm an artist.”
— 30s, film/broadcasting professional
63 artworks sold, each becoming a seed of solidarity
One artwork becomes the oxygen that keeps a fellow artist creating.
Sales proceeds go to the artist mutual-aid fund.
Flowers Fall and Return to Earth (花落以土) #15
Jeong Geumhui
About the Artist
Jeong Geumhee is a Busan-based photographer whose work records landscapes and the textures of time through photography and publishing. After receiving her Ph.D. in Photography from the Department of Design & Crafts, Graduate School of Hongik University, she has held seven solo exhibitions—〈BEYOND〉 at Gong Geunhye Gallery (Seoul, 2011) and Toyota Photo Space (Busan, 2012); 〈Donghae Line - Station/History〉 at Alliance Française de Busan ART SPACE (2022) and Gallery Lucida (Jinju, 2023); and 〈Flowers Fall to Earth〉 at Alliance Française de Busan ART SPACE (2018) and Busan Gallery (2025). Her photobooks BEYOND (2011) and Flowers Fall to Earth (2024) were published by Ryugaheon.
Artist Statement
Ilche-yusimjo (一切唯心造) is a representative phrase of Buddhist mind-only doctrine (yusimnon, 唯心論), meaning that all phenomena and laws of the world, visible or invisible, are made by the mind. It carries a worldview in which all things are seen as products of the spirit, and across all art including photography, the process by which a work is brought forth through the will, or the spirit, of its maker shares something with ilche-yusimjo.
Whether by someone's intent or by nature (天然), what is made and expressed carries some spirit within it. And yet, even when work is carried out at the same place, in the same time, in the same environment, the differing physiological and conscious gaze of each artist results in entirely different works, and as many readers as there are viewing them, that many ilche-yusim are made.
『Flower Falls into Earth (花落以土)』 is a work about ji (地), earth, in the material world. The ancient Greek philosopher Empedocles regarded water, air, fire, and earth as the equal foundational sources of the world. He saw all matter and all things as coming into being or passing away through their mixing and through changes in perception. The myriad things of the world repeat birth, growth, and disappearance, and what grows and moves is, Empedocles argued, what humans perceive as the changing mixtures of those primal elements—water, air, fire, earth.
Likewise, in the "Creation Song," one of the important collections of myths and legends that show the primal worldview of the ancient Tibetans, the first world is described as composed of the four elements: ji (地, earth), su (水, water), hwa (火, fire), and pung (風, wind). Each of these elements has its own color, and they appear further as breaking down into particles bound in organic relation.
A defining trait of Tibetan Buddhism—which has come through long struggle and fusion between Bon, the indigenous folk faith of Tibet, and Buddhism—is the belief that next-life rebirth (來生) and reincarnation (幻生) are taking place within the present reality. People wish, by doing many good things in this life, to be reborn into a better next life. Those who live within the space of Tibet, even within the hard journey of life given by dependent origination (緣起) and samsara (輪回), with the pilgrimages and duties of full-body prostration (五體投地), still believe in and follow ilche-yusim's actions and what they lean upon. They believe that what they wish for will be made. The world of Hwarakitto is no different.
In all things existing in any place, the environmental and ecological consciousness and spirit unique to that place dwells. The flower that pierces its skin and rises out of the earth, and the artificial funeral flower (弔花) tossed onto a hillside in remembrance of someone—both have their intent, their ilche-yusim. And it is only a matter of time: whether a flower of nature or an artificial flower, every flower returns to earth without distinction. Whatever shape they wore, all things of the world are dismantled and broken down to become earth, returning to the ground; and the earth, without any discrimination, takes everything in, accepting the return of all things with infinitely wide forbearance.
And so, by the force of time, it dissolves the form of all things and sends them back to nature, securing a space of emptiness (空). It helps the birth of yet another being. Flower, tree, or human—all things wait upon the earth for the next cycle. The world of Hwarakitto is an image that holds death and birth at once, a space where dissolution and creation stand together.
Key Career Highlights
Education
Ph.D., Photography, Department of Design & Crafts, Graduate School, Hongik University
Solo Exhibitions
2025 Flowers Fall to Earth, Busan Gallery, Busan
2023 Donghae Line - Station/History, Gallery Lucida, Jinju
2022 Donghae Line - Station/History, Alliance Française de Busan ART SPACE, Busan
2018 Flowers Fall to Earth, Alliance Française de Busan ART SPACE, Busan
2017 Today's Weather, Gallery Sujeong, Busan
2012 BEYOND, Toyota Photo Space, Busan
2011 BEYOND, Gong Geunhye Gallery, Seoul
Group Exhibitions
2025 Memory Is an Old Story (Geumsam Museum of Art, Busan)
2025 Our Heterotopia (Gallery Tan, Daejeon)
2025 Busan-Ulsan-Gyeongnam Photo Exchange Exhibition: Afterimage of Memory (Busan City Hall Gallery, Busan) and 60+ exhibitions
Publications
2024 Flowers Fall to Earth, Ryugaheon
2011 BEYOND, Ryugaheon
Related materials
Magazine

A Flower Falls and Becomes Earth — All Is of the Mind: Jeong Geumhui's Hwarakyito
花落以土 — flowers fall and become earth. Jeong Geumhui's decade-long photographic series built on *ilcheyusimjo* — all things made by mind. Hongik PhD; Busan-based.
2026-04-20 · Seed Art Festival
Korean Landscape and the Lives of Common People — The Documentary Photography of Cho Mun-ho, Jeong Yeong-shin, and Kim Soo-oh
The flow of Korean documentary and landscape photography — the practices of three masters Cho Mun-ho, Jeong Yeong-shin, and Kim Soo-oh, plus five collecting perspectives.
2026-05-10 · Seed Art Festival
A First-Time Art Buyer’s Price Guide — From ₩300K to ₩10M
“How much should I start with?” The most common question from first-time art buyers. Here is what you can buy, and how to choose, at four price tiers — ₩300K, ₩1M, ₩3M, and ₩10M.
2026-04-30 · Seed Art FestivalOther works by Jeong Geumhui
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Price
₩1,200,000
Recently Sold
63 artworks sold recently
Two beginnings made by one piece
- For you —
- One of a limited edition
- For the artist —
- the next month of their practice
- For a fellow artist —
- a new ₩3,000,000 path of low-interest support
354 artists have walked this path of recovery; 95% returned to open it for the next.



